Public Relations: Thoughts from PRSA Chair

I happened to glance over the article, "What I Learned as PRSA Chair" by Michael Cherenson and thought it was worth sharing some of his points.

1. No one company or select few have dominate grasp or full knowledge on performing Public Relations in their city. There is opportunity and potential everywhere.

2. Social Media may be the now and future of communications but it is not the only source. Plus it is constantly evolving, changing and phasing. Don't invest too much into one site. You have to be flexible and versatile.

3. There now is a lot of desire and opportunities now for people interested in Public Relations. But with that comes more competition and requirements. Keep building your resume!

4. Due to 'advocacy, education, diversity, accreditation and ethics' the value and need for public relations is only increasing.

5. The marketplace depends and thrives on ethics and trust. Therefore Public Relations must uphold and surpass the standards.

Link:

http://prsay.prsa.org/index.php/2010/05/19/what-i-learned-as-prsa-chair/