According to the article "Five Mistakes Online Job Hunters Make" by Elizabeth Garone,
1. Most employers look at your online profiles or find any online information about the person before hiring. Therefore treat your online profiles/statements as if your boss was watching over you. Despite numerous privacy settings, employers can get around them.
2. Linkedin, Facebook, and Twitter are the three most used sites for recruiting. So make sure your profile is complete, polished and always updated.
3.'Quality not quantity.' Make sure your profiles/information and friends are someone you can count on. Employers sometimes ask your friends information about you or perhaps even judge you based on certain friendships or relationships with a competitor.
4. Online is usually for finding lower level jobs. This doesn't mean the jobs are dead ends or terrible but in person networking is key to discovering higher level and paying jobs.
Links:
http://online.wsj.com/article/SB10001424052748704913304575371202791043546.html?mod=WSJ_hpp_sections_careerjournal
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