Nicaragua Brochure

The brochure took a while in Adobe Indesign but the great part about it is that we are actually going to use it. So my partner (Jacqueline Popoloski) and I went to Nicaragua a summer ago through Friends for Students for 60,000, for seven days. It was a life changing adventure. So why make the brochure on it? Because we are planning another trip with the organization to go back. The brochure will help us convince our friends and/or parents for them to go.

The Brochure speaks to people we are trying to recruit by answering their main questions based on information we acquired or learned from our previous trip there. So it's not generic material from any non government organization (NGO) to get people to go, instead it's based on an experience from a reliable source - a friend. A typical trip itinerary was provided with most of the events mentioned being what we did on our previous trip. A few paragraphs on the organization and reasons why you should volunteer that my partner and I quickly brainstormed together. The other page is basically contact information, so they know how to ask additional questions to the main planner of the organization and reasons why to donate. Donations/grants are the main way we raise money to build homes/provide aid to those in need in Nicaragua. All the information is neatly listed with bullets instead of being cramped, over whelming and cluttered.

And to top it all off, pictures and a color scheme/layout was made that was aesthetically pleasing only enhancing the seriousness and the interest of the brochure. We used a brown gradient and green top for the title with black font to make a South American -Nicaraguan feel. The title content used a futura std light and the content was just a futura font. The pictures used were taken from our previous trip and were stroked to make them stand out. They were inserted using placing and precise measurements to make them aligned perfectly. For the picture on the bottom of Friends of Students for 60,000 we used text wrap to make the font go around the picture with enough space. And for contact information under the first picture we inserted the Nicaraguan flag > made it vertical > change the opacity, so the font was legible.

Furthermore, Setting up the panels required use of the rectangle frame tool and perfect measurements. It mainly was a trial and error process of placing and sizing with the text boxes and insertion of the pictures. A separate box was made for the titles and than a text box individually for each. Again, a lot of trial and error with picking the fonts, sizing them, bullets, kerning and spacing, free transform tool, text wrap and even stroking and placing the pictures. We are definitely proud of including all the information we deemed necessary while making it look eye rewarding. It will help us a lot with future recruitment of the Nicaragua trip which we and the organization are grateful for. If given more time, we would give it to the people interested in the trip and get their critiques and than tweak the brochure accordingly.